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In collaboration with the Ministry of Public Health, the Brave Heart Fund Launched its nationwide multimedia campaign during March 2017 to raise awareness about the devastating impact Congenital Heart Defects (CHD) can have on infants, children, teens and their families and encourage early detection, highlight the need for increased education, support services, and research funding, and enhance standards of care for children diagnosed with CHD.

Entitled ‘Before it’s too late’, the multimedia awareness campaign was developed by Impact BBDO, who has been supporting Brave Heart for the past 11 years. It consisted of a TV infomercial, radio spots, outdoor panels and print ads which shed light on the harsh consequences faced by the less fortunate who do not have the funds necessary for treatment and the dramatic plea to help before it's too late for many of these families.

Watch Informercial